Revving – Get Paid Get Ahead

Money, are we right? It can sometimes feel like payday takes aaagggeeesss to come around, and for online trading businesses, that delay can be as long as 180 days from the point of purchase. Our client Revving thinks that is far too long, and approached us for some creative campaigns to launch their message to market.

The work

Revving believes businesses shouldn’t have to wait for their revenue. They should have immediate access to the money they’ve earned in any currency. That’s why they’ve created new tech to revolutionise the way businesses manage cashflow. They’re also aware that fintech can be a dryyyyy subject for people who aren’t quite as into as they are. So their campaign was all about selling the solution, not the tech, and really standing against the ordinary.

Campaign Strategy

The Campaign messaging needed a simple and coherent message that the audience could understand and get behind. Our thinking led down many rabbit holes (including a finance Director on the back of an elephant, who thought huh) to reach our final, Get Paid Get Ahead. The tagline for the campaign introduced a thought of competitiveness without giving too much away.

Campaign Production

The brand already has a fantastic colour palette to work with, lilacs and purples that really cut through the noise. Utilising this to create a dramatic backdrop, we layered people running, wait running? Yup. This created a visual sense of movement, urgency and pace. All working together to inspire a visual representation of what Revving does for their audience; helps them get paid quicker than their competition so they can make faster businesses decisions and grow at a better pace.

Advertising – Social Media

We further embedded our creative campaign with a social media launch, that took the imagery of Running and get ahead into carousel’s to take to the world. This saw huge impressions across LinkedIn and helped to get the brand out there.

Advertising – Paid Advertising

Revving was starting from the starting line. We needed to show we were building pipeline quickly for the next funding round and to elevate the brand at speed, we used Linkedin to target the right customers at the right level to engage in our advertisements. The campaign was successful and saw Revving welcome a new series of advisors.

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