Services
Client
Year
Challenge
Despite having a market-leading product, their brand was lagging behind their business growth.
Operating in the highly competitive AdTech sector and working with major industry players, they faced a crucial disconnect: their visual identity and messaging did not reflect their actual ambition, expertise, or unique market position.
Goal
The primary objective was to align the brand with the company's trajectory. Specifically, the goal was to position Revving definitively as "the only funding platform purpose-built for AdTech," creating a brand identity that was as credible, distinct, and future-proof as their technology.
The impact
The rebrand launched alongside Revving’s major expansion in the US, delivering immediate value across the business
Category Definition: Successfully positioned Revving as a category-defining leader, helping the business stand out at events and alongside industry partners.
Sales Empowerment: The internal team can now confidently articulate their unique offer with updated sales and marketing materials that simplify the buyer’s journey.
Market Alignment: The elevated visual identity now matches their market leadership status, resonating strongly with both AdTech founders and investors.
The approach
Against Ordinary executed a comprehensive rebrand rooted in strategic insight:
Strategic Workshops: Conducted deep-dive sessions to understand Revving’s market, customers, and long-term vision.
Refined Positioning: Simplified the messaging to own their category, using bold, accessible language to remove friction from the sales process.
Visual Identity Update: Retained Revving’s distinctive purple to ensure brand continuity and recognition while introducing dynamic 3D iconography. These new visuals added energy and innovation, helping to simplify and explain the complexities of capital funding.
