An introduction to Brand Archetypes

The girl next door, the loving mother, the rebellious biker. You can probably imagine what these people look like, how they might sound and whether or not you’d want to hang out with them. That’s because they’re following a set of characteristic you’re already familiar.

By hacking this same psychology with your brand you can build not only a quicker but also stronger bond with your audience and creating a loyal following. You’ve probably already hit download by this point…

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