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PRIVACY POLICY

Against Ordinary is a trading name of Against Ordinary Limited, and is committed to safeguarding your privacy. Contact us if you have any questions or problems regarding the use of your Personal Data and we will gladly assist you. By using this site and/or our services, you consent to the Processing of your Personal Data as described in this Privacy Policy.

 

DEFINITIONS

  • Personal Data – any information relating to an identified or identifiable natural person.

     
  • Processing – any operation or set of operations which is performed on Personal Data or on sets of Personal Data.

     
  • Data subject – a natural person whose Personal Data is being Processed.

     
  • Child – a natural person under 16 years of age.

     
  • We/us – Against Ordinary Limited.


DATA PROTECTION PRINCIPLES

We promise to follow the following data protection principles:

  • Lawfulness, fairness, transparency: Our Processing activities have lawful grounds. We always consider your rights before Processing Personal Data.

  • Purpose limitation: Our Processing activities fit the purpose for which Personal Data was gathered.

  • Data minimisation: We only gather and Process the minimal amount of Personal Data required for any purpose.

  • Storage limitation: We will not store your personal data for longer than needed.

  • Accuracy: We will do our best to ensure the accuracy of data.

  • Integrity and Confidentiality: We will do our best to ensure the security of data.


DATA SUBJECT’S RIGHTS

The Data Subject has the following rights:

  1. Right to information – the right to know whether your Personal Data is being processed and why.

  2. Right to access – the right to request and obtain a copy of your Personal Data gathered.

  3. Right to rectification – the right to request rectification or erasure of inaccurate or incomplete data.

  4. Right to erasure – the right to request your Personal Data be erased from our records.

  5. Right to restrict processing – the right to restrict the Processing of your Personal Data under certain conditions.

  6. Right to object to processing – the right to object to Processing (e.g., direct marketing).

  7. Right to object to automated Processing – the right to object to profiling and automated decision-making.

  8. Right to data portability – the right to obtain your data in a machine-readable format.

  9. Right to lodge a complaint – the right to contact us if you are unsatisfied with how your request is handled.

  10. Right for the help of supervisory authority – the right for legal remedies or help from a supervisory body.

  11. Right to withdraw consent – the right to withdraw any given consent for Processing.


DATA WE GATHER

Information you have provided us with

Mainly information that is necessary for delivering a product/service or to enhance your customer experience. This includes, for example, your name and email address.

Information automatically collected about you

This includes information stored by cookies and other session tools, such as your IP address. This is used to improve your customer experience and log website activity.

Information from our partners

We gather information from trusted partners with confirmation that they have legal grounds to share that information with us.

Publicly available information

We might gather information about you that is publicly available.


HOW WE USE YOUR PERSONAL DATA

We use your Personal Data in order to:

  • Provide our service to you (registering accounts, providing products, communicating changes).

  • Enhance your customer experience.

  • Fulfil an obligation under law or contract.

On the ground of legitimate interest, we Process your Personal Data for:

  • Sending personalised offers.

  • Administering and analysing our client base to improve quality.

  • Conducting client satisfaction questionnaires.

We save your billing and accounting information for as long as needed by law, but not longer than 6 years. We reserve the right to anonymise Personal Data gathered.


WHO ELSE CAN ACCESS YOUR PERSONAL DATA

We do not share your Personal Data with strangers. We share your data with trusted processing partners, such as Xero and Google Analytics, who ensure an adequate level of protection. We disclose your Personal Data to third parties or public officials only when legally obliged or with your consent.


HOW WE SECURE YOUR DATA

We use safe protocols for communication and transferring data (such as HTTPS). We use anonymising and pseudonymising where suitable. While we monitor our systems for vulnerabilities, we cannot guarantee absolute security but promise to notify suitable authorities of any data breaches.


COOKIES & OTHER TECHNOLOGIES WE USE

We use cookies to analyse customer behaviour, administer the website, and track movements to personalise your experience.

  • Necessary cookies: Required for features like logging in.

  • Functionality cookies: Remember details like your name and email in forms.

  • Analytics cookies: Track the use and performance of our website.

  • Advertising cookies: Deliver relevant adverts and limit how often you see them.

You can remove cookies via your browser settings or via optout.aboutads.info or youronlinechoices.com.


CHANGES TO THIS PRIVACY POLICY

We reserve the right to make changes to this Privacy Policy. Last modification was made on 04/02/2026

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Against Ordinary, Epsilon House, Ipswich, IP3 9FJ
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