Probably not recommended by dentists

Here we go, the first part of our creative campaign series where we’ll be creating draw-dropping adverts for unexpected brands.

This week, Hershey’s cookies and cream. It’s delicious, associated with dessert and probably isn’t recommended by dentists. So what better product to add to their wide selection of sweet treats than toothpaste?

Mural Street by Asylab

The thinking

With the brand already boasting a beautiful sky blue, often used in medical and dental-care brands, we wanted to make this the accent colour of the packaging, whilst the “creme” creates a smooth canvas for showcasing the product itself.

In case you’re wondering, yes, everything you can see below was made on Photoshop, with 0 help from AI – we’re grafters and wanted to flex our Adobe skillset. Personal favourite are the little nuggets of cookies graciously falling off the creme toothpaste. We’re sure they wouldn’t stick around after a good rinse…

Hershey’s has a huge brand loyalty with lots of sweet-toothed fans the world over, but would this be a step too far? There’s only one way to find out…

📞 “Siri, call Hershey’s”

Join us on socials to see the process behind the creatives and more future campaigns.

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