Because pink is the new red

You’ve seen it, haven’t you?

The pink parade

The pink parade has been unmissable, as the Barbie marketing team have been in full force creating hype around the much-anticipated movie. There have been all pink billboards, Barbie AI filters and more collaborations than anyone could have guesses, the Burger King being one of the most surprising!

But something all us Barbies would have welcomed with open arms is something that unfortunately still has so much stigma around it…


“58% of women claim changes to their body and people seeing them take period products to the toilet (31%) as reasons they felt ashamed, anxious or embarrassed about their periods.”


Barbie land

As the new movie sees Barbie breaking out of the utopia of Barbie Land with Ken to enter the real world, one where she presumably experiences periods. While there is so much hype around Barbies, being girlie, femme and cute, why not use this powerful force to help put an end to period stigma?

Luckily, a couple of geniuses have stepped in to show us exactly what that could have looked like, because let’s be honest, pink is the new red…

Panoramic billboard in futuristic underground station Mockup

Well, if like us you’d have loved to see this – or if you’re outraged by the thought, let’s us know over on socials.

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