Hershey’s Toothpaste

Hershey’s cookies and cream. It’s delicious, associated with dessert and probably isn’t recommended by dentists. So what better product to add to their wide selection of sweet treats than toothpaste?

The work

With the brand already boasting a beautiful sky blue, often used in medical and dental-care brands, we wanted to make this the accent colour of the packaging, whilst the “creme” creates a smooth canvas for showcasing the product itself.

Creative Production

In case you’re wondering, yes, everything you can see below was made on Photoshop, with 0 help from AI – we’re grafters and wanted to flex our Adobe skillset. Personal favourite are the little nuggets of cookies graciously falling off the creme toothpaste. We’re sure they wouldn’t stick around after a good rinse…

Work with us

and become unmissable

Be inspired

and become an “againster”