Guinness

The most iconic silhouette this halloween

We love a brand that’s not scared of having a bit of fun.

You can turn a pint of Guinness into almost anything, a vampire, a surfboard, a banging headache (speaking from experience)

Guinness’ marketing was founded on the idea that “it has to be as good as the product itself” – a famous quote from Mr Guinness himself.

The thinking

With this in mind, and it naturally championing the darkness of Halloween, we created a minimal poster that mimics the shape/colour ways of Guinness that they’re famously known for.

Being a drink, that we personally can’t get enough of, the white section at the top had to be vampire teeth, not only to show it’s spooky Halloween, but because somethings this is actually how possessed we feel drinking the stuff!

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