Durex – Halloween

Making you scream this spooky season

As a brand, they’re known for being a bit tongue in cheek with their humour and this has been mimicked by other hoax campaigns from creatives over the years. So we wanted to go a bit different for Halloween…

The mission

Halloween is all about trick or TREAT, but the treat part is often overlooked so we wanted to keep it positive with this campaign. Pulling on the idea of heat, passion and burning desires, we created “get ready to scream with pleasure” which shows a lady looking a little possessed.

The best part of the campaign is how open to interpretation it is. All we know is whatever she is doing, she’s having a great time.

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Be inspired

and become an “againster”