Brand
Direction
Our difference
Strategic direction transforms a visionary feeling into an execution plan, something every business needs. Our approach centres around focused sessions and activities that make your direction obtainable not just a pipe dream.
Our Brand Direction service derives from a consultancy approach that works towards your goal in mind. Whether that is to get your first retail listing, launch a new product or to build the business into a new niche or market.
Utilising our own proprietary framework, The Brand Drum®, we create an integrated insights and action plan that we label as the Audit and the Growth Plan. Meaning it’s not just words on a page that you don’t use – it’s an integrated plan built on insights that is a roadmap from where you are now, to your Goal.
1. Consult & Understand
Our systematic system ensures we have quality input in that generates the quality output out for you to follow. First we consult with you and primary stakeholders to ensure we understand the business, revenue generation and your goals over which time period.
We use this time to do both qualitative and quantitative data analysis and would also recommend that we speak to customers so that we can gain a wider perspective for how your goals will be broken down.
We use this data analysis and experience to build out a replay document using our own unique brand scorecard® format – that understands the different elements to the business and replay these back to you in an audit style PDF document.
2. Build
Once we’re agreed on phase 1, The next phase looks at us building a unique growth strategy and roadmap towards your goals. We utilise the findings from the phase before to create two working documents:
a) A Growth Plan, which includes goals, brand direction and top level messaging, marketing mix and channel specific objectives to reach your goals
b) An attribution document, that will sit alongside your goals – with a clear starting line breaking down each channel performance, projected numbers to reach your goals and the media budget required to get there.
3. Roadmap
The final step, once we have understood the business and build out a plan to achieve is the roadmap to get there. We will work with you to create a concurrent roadmap that outlines the different actions required, by who, when, and what – that will be a followed process for you and your team.
This document will be over the course of the goal period, normally annually that will incorporate additional support requirements or internal tasks to complete to keep on track.
In a world blended by ordinary brands that take safety in the middle of the pack. We choose to be the creative difference, for brands that are stuck in what to do next.
From rationale insights to emotional storytelling; we are driven by the belief that creativity can transform, shift perspectives and scale brand value to grow your business as a performance tool.
